"Get the most out of your data"

Else Zonder Achtergrond
Else
UX & Conversion Specialist

Make smarter choices with Insights & Analytics

When you know what works, you can make it better. Insights & Analytics helps you make well-founded decisions based on facts instead of assumptions. You'll see where users drop off, which content performs and how to increase conversions. Data analysis is more than a look back: it's an opportunity for lasting growth.

From insights to targeted action

With the right insights from data, behavior and market analysis, you lay the groundwork for well-informed decisions and smart strategies. We gather data, study behavior, connect the dots and turn it all into practical advice. That gives you a clear view of where the opportunities are and how to make the most of them.
What we offer

Insights that really move you forward

We check that every tracking point is set up correctly and make sure your data landscape is reliable.

In-depth analysis of visitor behavior, performance and conversion paths.

Visual insight into how visitors click, scroll and interact.

Insight into bottlenecks and optimization opportunities across your funnel.

Visually strong dashboards that point you to action, instead of tables nobody understands.

A selection of our insights & analytics tools

We use a smart combination of tools to make behavior, performance and opportunities visible. Below is a selection of the tools we use most often. Depending on your needs, there are plenty of other options.

Google Analytics Full Colour
Google Tag Manager Full Colour
Hotjar Full Colour
Looker Studio Full Colour
Clarity Full Colour
Google Search Console Full Colour
Semrush Full Colour
Umbraco Engage Full Colour
Google Lighthouse Full Colour
Our insights & analytics approach
  • Check & Setup
  • Analysis
  • Reporting
Else Zonder Achtergrond

Let's get in touch!

Our partners

More than just clients

Our promise

Why choose True People?

We're your committed digital partner: we think along with you, look ahead and are always there when you need us. With a personal approach and plenty of ambition, we build digital solutions that really work.

We don't settle for standard solutions
Our favorite question? "Why not do it differently?"
One team, one goal
One dedicated point of contact who knows your project inside out.
Always one step ahead
We take a proactive approach, so we act on opportunities right away.
We set the bar high
The more complex the challenge, the more we dig in.
Frequently asked questions

Our experts are happy to answer your questions

We work with tools like Google Analytics, Google Tag Manager, Hotjar, Clarity and Looker Studio. Combining them gives us the most complete and useful insights.

We build clear dashboards in Looker Studio so everyone on your team can understand the reports. You don't need any knowledge of the tools we use to collect the data.

Absolutely. Our work doesn't stop at advice: we also help carry out and implement the improvements, so you see real results. We work closely with your team or our own specialists to make it happen, from technical changes to content optimization and UX improvements.

Still have a question?

Else Zonder Achtergrond

Let's get in touch!