What is Umbraco AI?

Umbraco AI is the official AI layer of Umbraco CMS. You connect AI providers of your own choice, such as OpenAI, Azure or Anthropic, and manage everything centrally in the backoffice. Editors get help writing and optimising content. With agents you automate entire tasks, such as writing blogs or filling in pages. AI is only as good as the way you set it up. Only with the right context and knowledge does AI add real value to your website.

What it delivers

More content in less time

Time
Hours back, every week
A first draft is ready in minutes. Your team refines it instead of starting from a blank screen.
Like Donkerblauw
Content that's right first time
In your tone of voice, for your audience. Less back and forth before anything can go live.
Team Donkerblauw
More reach with the same team
Publish more often, in more languages and with better findability, without extra people.
Decisions Donkerblauw
You stay in charge
You choose the AI model and you approve. Nothing goes live without your sign-off.
Components

From a single click to a complete page

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Chat met Umbraco Agent over productpagina's zonder metabeschrijving
Vijf blokken in een lijst, elk met het label 'Added by AI agent'
Vrouw geeft een presentatie naast een scherm met 'Thank you!'
Help with every field

Want a text shorter, sharper or in a different tone? One click next to the field and you get a suggestion. Meta texts and alt texts work the same way.

An assistant that knows your website

Where does that old price still appear? Which pages are missing a meta description? Copilot oversees your entire site, finds the answer and acts on it if you want.

An agent that takes over the work

A service page, a blog or a campaign page: normally you're busy with it for hours. The agent does the heavy lifting. You give the briefing, and it writes and builds the page with the right content blocks and in your tone of voice. You read it through, adjust and publish.

Tasks that happen automatically

Let your AI get to work in the background as soon as something happens in your website. For example, when a new image is uploaded, Umbraco AI can analyse it and automatically add alt text.

Tasks that happen automatically

Let your AI get to work in the background as soon as something happens in your website. For example, when a new image is uploaded, Umbraco AI can analyse it and automatically add alt text.

Possibilities

What can you ask Umbraco AI?

Ask a question about one page or about your entire website. Umbraco AI looks it up and makes a suggestion. Below are a few examples of questions you could ask.

A gap analysis of your existing content, with ideas for new pages and blogs.

Old prices, dates or product names are found by AI even on pages nobody has opened in years.

Advice on keywords, structure and meta texts, per page or for your entire website.

AI checks your texts against your tone of voice and suggests improvements where they deviate.

Spelling, reading level and accessibility checked in one go, with concrete improvements.

A translation that takes context and terminology into account, not word for word.

Improvement tips from a stronger intro to a better call to action.

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Venndiagram: Umbraco AI, Context en TP Knowledge vormen AI die helpt

Switching it on is step one. Setting it up properly makes the difference.

After installation Umbraco AI can write, but it doesn't know your business yet. With context you teach it how you sound, who you write for and what you do.

TP Knowledge goes a step further: it knows how your pages are built. So you don't get loose text, but a complete page that's ready to publish.

See it in action

How Umbraco AI works in your CMS

Rather watch than read? In these short videos you see how Umbraco AI works in the backoffice, from improving a text with one click to an agent that fills a complete page.

Duration 0:58
Editor

Upload a document and the AI assistant turns it into a complete blog post, with text blocks, images, FAQ, call-to-action and SEO fields.

Duration 1:22
Editor

From empty page to finished FAQ block: the AI assistant comes up with the questions, writes quotable answers and places the block.

Duration 0:37
Editor

Let the AI assistant pick the image from your media library that best fits your page and place it straight in the header.

Duration 0:28
Editor

The AI assistant picks the call-to-action that fits your page's topic and adds the block in the right spot.

Duration 1:00
Editor

Watch the AI assistant in Umbraco build a bilingual blog: the Dutch version first, then an English version with its own keywords and tone.

Run the numbers yourself

What's an AI agent worth to your content team?

Enter how many pages you publish each month and how long a single page takes today. You'll see right away how much editorial time an AI agent gives back every year.

pages
hours
euros per hour
  • 230 hours saved per year
  • €17,300 worth of editorial time
  • from 8 hours down to 3 hours per page

This calculation assumes a 60% time saving per page on setting up, writing, and entering content in the CMS. That gain comes from the groundwork: the agent delivers a first draft and fills in the fields. Reviewing, polishing, and publishing stay in the hands of your own editorial team.

Our approach
  • Discover
  • Build
  • Grow
Frequently asked questions

Frequently asked questions about Umbraco AI

No, your team does not need to be technical to work with Umbraco AI. You work in the same backoffice as always and ask for what you want in plain language.

If Umbraco AI writes something wrong, you simply change it. AI makes a suggestion but never publishes by itself. You always have the final say.

Umbraco AI works from Umbraco 17. If you run an older version, we're happy to look at what an upgrade involves.

In Umbraco AI you can choose, among others, OpenAI, Azure OpenAI or Anthropic. You're not tied to a single provider and can switch later.

The content that Umbraco AI creates is yours. Everything stays in your own Umbraco environment.

With Umbraco AI you pay for the setup and for the usage of the AI model you choose. We're happy to calculate with you what that means for your situation.

Can't find your question? We're happy to think along with you.

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Curious how Umbraco AI works in practice?