Privacy Policy

Last updated: June 11, 2026

Who is responsible?

True People is responsible for processing personal data as described in this policy.

True People
Prinses Julianaplein 1
3828 NM Amersfoort
The Netherlands
Email: info@truepeople.nl

What data do we collect?

We process the following data, among other things:

• Name and company name

• Email address

• Phone number

• Data about how you use our website

• Data you leave via forms or LinkedIn Lead Gen Forms

How do we get your data?

We collect data when you:

• Visit our website

• Fill in a form on our website

• Fill in a LinkedIn Lead Gen Form

• Get in touch with us

Why do we process this data?

We use your data to:

• Follow up on inquiries and contact requests

• Generate leads and support our sales activities

• Send relevant content and communications

• Improve our marketing and services

• Analyze website behavior

Legal basis for processing

We process your data on the basis of:

• Consent (for example, with forms and marketing)

• Legitimate interest (such as B2B marketing and sales)

• Performance of a contract

Tools and systems we use

For our services and marketing, we use the following tools:

• Pipedrive (CRM) to manage client and lead data

• LinkedIn Insight Tag & Lead Gen Forms for lead generation and conversion tracking

• Google Analytics 4 (GA4) for website analytics

• Google Ads Conversion Tracking to measure ad performance

• Hotjar to understand user behavior and optimize the site

• Microsoft Clarity for website analytics and session recordings

• Leadfeeder to see which businesses visit our website

• Mailchimp to send follow-up emails and nurture leads after a form is submitted

These tools can place cookies and process personal data, such as IP addresses and website behavior.

Some of these providers (such as Google and LinkedIn) may process data outside the European Economic Area (EEA). In that case, we put appropriate safeguards in place, such as standard contractual clauses.

Sharing data with third parties

We only share your data when it is necessary, for example with:

• CRM and marketing software (such as Pipedrive)

• Advertising platforms (such as LinkedIn)

• Analytics and tracking tools

Cookies and tracking

Our website uses cookies and similar technologies.

We use:

• Functional cookies

• Analytical cookies

• Marketing and tracking cookies

These cookies let us follow your behavior so we can improve our marketing and show you more relevant content. On your first visit to our website, we ask for your consent before placing any non-functional cookies. See our cookie policy for more information.

Retention periods

We keep personal data no longer than necessary for the purposes it was collected for.

We may keep leads and contact details for as long as they are relevant to our services and marketing activities.

Security

We take appropriate technical and organizational measures to protect your data against loss and unlawful processing.

Your rights

You have the right to:

• Access your data

• Have your data corrected or deleted

• Object to the processing of your data

• Withdraw your consent

• Have your data transferred to you or another party

You can submit a request by emailing info@truepeople.nl.