How Bizzmine helps organizations worldwide get a grip on quality
Bizzmine offers a smart Quality and EHS management platform that lets organizations worldwide take full control of quality, compliance, and processes. From document management to audits and risk management, everything comes together in one user-friendly environment. With a fast-growing client base and international ambitions, Bizzmine was looking for a digital partner that could keep pace with that growth.
The challenge
The previous website was a solid foundation for growth for years. Now that Bizzmine is targeting larger, more complex organizations, it needed a platform that actively supports that ambition: a central, conversion-focused website with a clear structure, a strong value proposition, and a focus on results. The HubSpot setup was also due for a refresh, so that the website and the sales funnel work as one again.
The solution
Two pillars that reinforce each other. On the front end, a new website that fully supports Bizzmine's positioning as an intelligent QHSE Orchestrator, with clear value communication, strong use cases, and a logical flow from insight to action. Visitors quickly see how they can structure, connect, and improve their QHSE processes in one platform, with a smart handoff to WebinarGeek. On the back end, a reworked HubSpot environment with cleaned-up data, new workflows, and properties that match the business goals. The two are connected smartly but deliberately kept apart, so the website and the sales funnel work together without friction.
What we achieved together
More traffic was never the goal. Better results were. The new Bizzmine website gets 2.3 times more conversions out of every visit. Total conversions rose 146%, and the number of marketing qualified leads more than doubled.
One CMS, every page type of a SaaS platform
Dedicated pages for each QHSE module, from CAPA to Audit, Risk, and Document Control. Consistent structure, tailored content.
Health & Safety Managers, Quality Managers, QHSE Managers, CXOs, IT Managers, and Plant Managers each get their own angle. Same platform, told differently for each role.
For sectors such as Food & Beverage, Manufacturing, and Pharma. Industry-specific content without duplicate design work.
Blogs, ebooks, webinars, videos, one-pagers, events, and news. Filtered by content type and by solution, so visitors find what fits their stage.
Blogs, ebooks, webinars, videos, one-pagers, events, and news. Filtered by content type and by solution, so visitors find what fits their stage.
In Daniëlle's words
I'd already had a great experience working with True People at my previous company, so I brought them in again to help Bizzmine with our new website and our HubSpot challenges. They think ahead, never back down from a challenge, and make sure every detail is dialed in.
- Discover
- Build
- Grow
We took stock of the existing HubSpot site and mapped the user journeys. What content does a prospect need to make themselves known? At the same time, we developed an entirely new visual style and a fresh design that fits Bizzmine's positioning. Based on that, we defined the page structure, the tracking plan, and the requirements for the HubSpot integration.
The fresh design was translated into Umbraco v17 with a reusable component library that significantly cuts the time it takes to create a new page. CMS governance with fixed document types and editorial rules prevents inconsistent content and reduces reliance on developers. The HubSpot integration was part of the plan from day one, so no expensive retrofits are needed later.
Every qualified lead can be traced back to specific pages and content, so we can keep seeing what works and adjust where needed. No gut feeling, just data-driven improvement. The quality of leads matters at least as much as the quantity. We measure what works, adjust where needed, and build an ever smarter lead machine together.
The people who care
Let's see what we can do for you
Project coordinator Fien would love to tell you more about this success story and share our ideas on how your organization can grow digitally.
Digital solutions that work
The flexible foundation for custom websites. Full control and scalability.