How AMCS Group helps make the world a little cleaner
AMCS Group is the maker of the AMCS Platform, a smart software platform that helps waste and recycling companies worldwide work more efficiently and sustainably. Their digital solutions give the circular economy a boost. We support AMCS Group with a website built for conversion and growth, including a significant increase in demo requests.
The challenge
The AMCS website holds a lot of content for different audiences, spread across multiple industries and countries. The challenge? Showing the right content at the right moment, matched to what each visitor needs. That's the only way to stay relevant, increase engagement and improve the conversion rate.
The solution
Together with AMCS, we keep improving the website with one goal: more relevant visitors who convert. Alongside personalization, content scoring, smart search and CTA lead generation, multilingual support plays a key role. Automatic translations through the Umbraco Translation Manager let us serve international audiences faster and more consistently. That way, every visitor sees the right content in the right language, and the website becomes a powerful lead machine.
- Discover
- Build
- Grow
We started by analyzing the website and its audiences. With such a diverse set of visitors, it was important to understand which content is relevant to whom. Based on that, we mapped the main challenges and defined the strategy to make the website more personal and conversion-focused.
During development, we implemented smart functionality: content scoring, targeted calls to action and personalization solutions. We also added powerful features like the Umbraco Translation Manager and on-site search, all aimed at better performance and maximum relevance for the user.
In weekly calls with AMCS, we discuss progress, analyze user behavior and turn insights into improvements. That way, we keep developing the site together, from technical optimizations to content strategies, all aimed at increasing engagement and conversion.
What we've achieved together
Since we started working together in 2017, we've made big strides with the AMCS Group website, and the numbers show it. By continuously optimizing, analyzing and adjusting, we keep the site performing better: more interaction, more requests and more value per visitor.
The people who care
Let's see what we can do for you
Project coordinator Bart is happy to tell you more about this case and share our ideas for helping your organization grow digitally.
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Let's see what we can do for you
Project coordinator Bart is happy to tell you more about this case and share our ideas for helping your organization grow digitally.