The challenge
With a wide range of courses in music, dance, theater and visual arts, visitors found it hard to quickly find the right course. The challenge? A website that responds to changing interests and moments, so visitors don't get lost in the offering and are encouraged to enroll.
The solution
We built a user-friendly website that adapts to the visitor. By recognizing interests and showing content in a logical order, the site helps visitors choose a course and enroll. Visitors only see what is relevant to them. We don't hide content, we organize it more smartly.
- Discover
- Build
- Grow
As the digital partner of Scholen in de Kunst, we saw it was time for a different approach to the target audience. The existing website gave visitors too little guidance to find the right course at the right moment. Drawing on our knowledge of the client and new insights into the audience's behavior and needs, we developed a clear structure and design that fit better and encourage enrollment.
We translated the strategy into an accessible website with a clear structure and smart features, such as the course finder. We rewrote and reorganized the content so visitors find what suits them faster. We also added course pages and variations for specific audiences, so the offering fits better and is easier to find.
The new website performs so well that the number of enrollments has led to waiting lists. That's why we are shifting our focus for now. Together with Scholen in de Kunst, we are improving the Mijn-omgeving account portal, so students can access their classes and details more easily. That makes things clearer for students and a lot more efficient for the team.
What we achieved together
Since the new website launched, enrollments have grown considerably, so much so that some courses now have waiting lists. Organic traffic has also risen sharply, and visitors are more active and engaged. The numbers show that the new approach works: visitors find the right course faster.
In Marjolein's words
True People truly lives up to its name: you're working with real people who take a genuine interest in your organization and the goals you want to reach. They think along with you, focus on digital solutions that last, and often go the extra mile. We're really happy with our partnership with True People!
The people who care
Let's see what we can do for you
Project coordinator Bart is happy to tell you more about this case and share our ideas for helping your organization grow digitally.
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Let's see what we can do for you
Project coordinator Bart is happy to tell you more about this case and share our ideas for helping your organization grow digitally.