Gets you moving
InMotion Lease is a young, dynamic lease company with a fresh take on car leasing. As an independent provider, they offer flexible, transparent lease solutions tailored entirely to each client. What sets them apart is their personal approach and honest advice, even when another provider has a better offer. That client-focused, efficient way of working fits perfectly with how we like to collaborate.
The challenge
InMotion Lease was starting from scratch: no website, no brand identity, just a clear idea of where they wanted to go. Together with the director, Andy, we worked on the brand positioning and a visual identity to match. Everything had to be set up quickly, but with the long term in mind. The platform had to be ready for growth from day one, with enough flexibility to make future plans easy to realize.
The solution
We built a scalable platform that fits InMotion Lease's ambitions. The website is visually strong, functional and ready to grow with the company. Thanks to an integration with Hexon, the inventory of financial lease used cars loads automatically from external fleets. That way InMotion Lease doesn't need its own stock, yet can still show up-to-date listings. The website leaves plenty of room for future expansion and forms a solid digital foundation for further growth.
Working with True People means you can count on smart, well-thought-out solutions. They listen, think along with you and come up with the best online solutions. What I value most is that I can go to them for everything related to our website and digital channels.
- Discover
- Build
- Grow
Together, we dug into the core of InMotion Lease. What are the goals? Who do we want to reach? And how do we position the brand online? We went beyond functional requirements. From branding to strategy, we decided together which message to put out there and how to not only attract visitors, but also convert them.
With a clear strategy in hand, we got to work designing and building the website. We developed a recognizable visual identity, wrote the first content and set up a platform that is easy to manage. At the same time, we put together a marketing strategy, including content planning and search engine optimization, so the website gets found.
Our work doesn't stop at launch. We keep optimizing the website by analyzing data and rolling out improvements. We support InMotion Lease with new content, marketing advice and strategy updates. By continuously adjusting course and thinking along, we make sure InMotion Lease keeps growing and strengthens its place in the market.
What we achieved together
The foundation is in place: branding, website and strategy are ready for growth. Since launch, the number of visitors keeps climbing, and we keep working on boosting engagement and conversion. Through smart data analysis and targeted optimizations, the website grows along with InMotion Lease's ambitions. A lasting growth path where we keep building on online success.
In Andy's words
True People helps us find the right solution and then builds the best online tool for the job. "We can't" just isn't in their vocabulary. Every single person at True People has impressed me, especially with their expertise and their willingness to help you think things through when you're stuck.
The people who care
Let's see what we can do for you
Project coordinator Fien is happy to tell you more about this case and share our ideas for helping your organization grow digitally.
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View the InMotion Lease success storyView more cases
Let's see what we can do for you
Project coordinator Fien is happy to tell you more about this case and share our ideas for helping your organization grow digitally.